I’ve seen a lot of friends on Facebook get their real estate license, update their status, and (I’m guessing) kick their feet up and wait for the deals to roll in.
I’ve also seen a lot of friends let their licenses expire, and let all that hard work and monetary expense go to waste.
So I wanted to share some thoughts that hopefully helps new agents, things that I’ve learned from personal experience, from talking to friends and from being in this industry for 15 years.
Now all of this doesn’t matter if you don’t follow the best real estate practices.
This includes being kind, courteous, giving anyone who takes the time to reach out to you your full attention, being honest and transparent, and working hard to represent your clients well and to do things that are in their best interest.
The focus is and should always be on customer service.
The company I work for, Sturtevant’s Sports, is celebrating their 31st annual Progressive Sale right now. This week, a lot of the ski and snowboard products are 40% off. In-store.
That’s right, the prices are only discounted in our retail stores.
Why, you might ask? Because retail and online stores abide by what’s called MAP policies, or Minimum Advertised Price policies that are set by the vendors.
That means, if you search for a specific item on Google, lets say the latest and greatest 2018 Rossignol Soul 7 HD, you may be disappointed to know that in mid-March, prices are still showing full retail, $749.95.
Again, these are online prices. If you go into a physical store, that might be different. The reason Rossignol (and all other manufacturers) want to keep discounted prices from showing online is easy;
Obviously, there are many cases when shopping online is easier and cheaper. It’s often easier to find rare items (in my case I like to look up old Nike SB products online since they are no longer in the snowboard industry), or odd size items (like shoes for my small wide feet). But when all other things are equal, I like to try and support local small businesses.
I realize it seems counterproductive, almost cannibalistic, for an eCommerce Manager to suggest going into a store, but a lot of the issues we have in the online department; like people ordering products that don’t fit and wanting to return them, or people misusing products and not being properly educated, or people just ordering the wrong item altogether; these types of issues can be fixed with a quick visit to your local stores.
MLS 1251657. 3744 247th Ave in Issaquah, WA 98029.
This is the latest listing from me and my partner Mitch Greenblatt. A nice sized home in Klahanie’s Audubon Ridge neighborhood. While most of the other homes are well under 2000 square feet with only 3 bedrooms, this home features 2140 square feet and a 4th bedroom.
It went Pending 6 days after it was listed with multiple offers (a mix of both written and verbal). That seems to be the norm these days as the inventory shortage in the area continues.
There isn’t much to say about this listing yet, at least until the closing date. But I will say that our clients are ecstatic, as they will be moving into their new home in the Issaquah Highlands by this spring.
Stay tuned for more details…
Listed on the Northwest MLS. Mitch and I are licensed with Skyline Properties in Bellevue.
Here we go!
You may be wondering what qualifies me to write about real estate and that’s a fair question.
I’ve been a licensed real estate agent in Washington State since 2004 and have been involved in hundreds of purchase and sale transactions. The great thing about real estate is that every scenario is different. You’ll never have 2 identical transactions. It’s a great career for those who like to look at numbers, are able to negotiate, who enjoy networking and meeting new people, and who are self sufficient.
However, I didn’t get into real estate because I wanted a career. I always thought it would be nice to have a real estate license for when I wanted to buy or sell my own properties. But over the years, as you learn the market, meet new people, and do more transactions, you get into a flow (almost a snowball effect) and end up with a legitimate business that requires bookkeeping, an accountant, a marketing budget, CRM software, a business partner, and so on.
So I wanted to start writing about some of my experiences. Maybe it will help others, but it’s mainly to track my own thoughts.
The world of eCommerce has changed quite a bit since I started my first website in 1999. Back then I had to create a website from scratch (no templates could be found), figure out how to upload media / photos / video onto a server (no services like Youtube or Instagram existed), teach myself software such as Dreamweaver and Photoshop, learn how to collect payments (PayPal was in its early stages and wasn’t widely adopted yet), and most importantly I had to focus on marketing and figure out creative ways to promote a product or service (Facebook wasn’t around, Google wasn’t on my radar yet, and there was a lot of inconsistencies when it came to advertising online).
These days, you can create a site in minutes using a service like Wix, SquareSpace or (in my case) WordPress. If you want to promote a new product or service, you can record a high quality video using your phone and upload it to Youtube in minutes. You then have options like being able to promote that video using an ad campaign or have it on your Facebook feed in front of all your followers.
The reason I created this site is so that I could share some of my experiences and have an outlet where I can document some of my thoughts, mainly for future reference. If it possibly helps others, then great.
Thanks for joining me!
Good company in a journey makes the way seem shorter. — Izaak Walton